Social & Digital
Social media is an excellent tool for communicating with your customers and stakeholders. It can also be a very useful new business and marketing tool, as it allows direct contact with people who might otherwise be difficult to reach.
However, in this crowded online space, it can be difficult to make your voice heard, and to know what to say and where. Which channels are most effective and appropriate for your business or organisation? What sort of content should you be posting, and how often?
Maintaining a consistent and suitable tone of voice is also important; for instance, a charity or a law firm will speak to their audience in a very different manner to an ice cream or beer brand.
Whether it's setting up and running a Twitter account to target new customers, creating a YouTube channel or breathing new life into your organisation's Facebook page, we can help you reach your target market. A full social media audit will look at both your competitors' and your own social media presence, and monitor what people are saying about you online. We will then assess your needs to ascertain what sort of content will be most effective for you, and which sites you should use.
For example, for our food and drink clients we run regular Twitter competitions and share product updates, recipes, images, news stories and press coverage – as well as responding to messages from their followers and targeting new followers to grow their online presence.
Maintaining a consistent and suitable tone of voice is important