Edwards Harvey PR & Marketing has been appointed by the Rye Bay Marketing Group to promote one of the South East’s premier tourist destinations.

The Kent-based consultancy has been briefed to develop and deliver a PR and marketing strategy designed to maximise national and regional press coverage and raise public awareness of the Rye Bay region, which includes the medieval Cinque Port town of Rye, Fairlight Cove, Camber, Winchelsea, Peasmarsh, Broad Oak and Wittersham.

As well as positioning Rye Bay as a leading holiday and short break destination with a diverse range of places to visit, attractions, festivals, events and accommodation, Edwards Harvey’s campaign aims to drive traffic to the marketing group’s newly-launched website and increase footfall to the region’s tourist information centres.

“While Rye town itself may be the region’s jewel in the crown, there’s much more to Rye Bay for visitors to explore and enjoy so our focus will also be on the tourism and visitor potential of the glorious coast and countryside around Rye,” says Edwards Harvey account director Jeff Sims.

Edwards Harvey, which specialises in the travel and tourism sectors, has more than 30 years’ experience of creating successful PR campaigns for tourist destinations, top attractions, and accommodation and holiday providers.

Clients include Tourism South East, Thanet District Council’s tourism team, and Visit Kent; attractions such as Leeds Castle, the Chatham Historic Dockyard and No.1 Smithery, the South of England Rare Breeds Centre, Shepherd Neame Visitor Centre and the French marine centre Nausicaa, in Boulogne; and a range of hotels and holiday and transport providers, including Marriott Hotels, QHotels, Cosmos, Stena Line Holidays, Hoverspeed Holidays, Eurotunnel Le Shuttle, P&O Ferries, the Kings Ferry Travel Group, and World Executive Airways.