Edwards Harvey’s food and drink team has
helped Quex Foods achieve an ‘outstanding’ first month’s trading with new brand Kent Crisps.
Orders for the hand-cooked premium crisps produced by the
Birchington estate have exceeded 120,000 packets in just 12 weeks.
Anthony Curwen, managing director of Quex Foods, said: “Their popularity
has been outstanding with people appreciating the quality and localness of Kent Crisps. Demand has outstripped all early predictions
and some stockists are placing their fourth order in as many weeks. That’s quite phenomenal.”
The Edwards Harvey team has been working closely with Quex
since January, creating a communications strategy to support sales of Kent Crisps and overseeing the brand launch in March.
Initial samples and media
releases sent by the account team to food trade and key Kent journalists generated coverage in The Grocer, Morning Advertiser,
Country Kitchen and Kent Life, as well as follow up stories in more than 20 county newspapers, radio broadcasts
and an evening feature on BBC South East.
This widespread pick up also drove online support and traffic to the Kent Crisps website, Facebook
and Twitter pages, generating a surge in hits and Tweets that included plaudits from BBC MasterChef judge Gregg Wallace.
The well-attended launch
event arranged by Quex and Edwards Harvey was more than able to whet the appetite of an impressive number of county dignitaries,
Quex supporters and food producers who enjoyed the warm welcome offered to Kent Crisps by Produced in Kent chairman Amanda
Cottrell OBE.
Ms Cottrell said the crisps brought together everything that Kent should celebrate, the ‘quality of
its produce, its attractions and the power of food and tourism working together’.
Edwards Harvey is now focusing on the summer season
for Kent Crisps, helping Quex Foods expand the brand into London and nationally.
