The world’s first two-way trading screen that will revolutionise fine wine trading around the globe has been launched by Bordeaux Index, one of Europe’s largest fine wine merchants.

Public relations was utilised to announce LiveTrade with Edwards Harvey targeting  wine and business press at international, national and trade levels to ensure the news went global. Journalists were directed to LiveTrade at www.bordeauxindex.com to see this exciting new service for themselves. Edwards Harvey also produced a special email News Alert for existing Bordeaux Index clients.

LiveTrade is the only internet trading platform that guarantees both buying and selling prices for 60 of the world’s top wines and allows bids from private individuals as well as trade. This is a significant improvement on the current market broking screen Liv-ex, which does not allow private individuals to bid, nor does it list both selling and buying prices on all wines displayed.

Gary Boom, managing director at Bordeaux Index, explains: “In a world where an estimated £5 billion worth of fine wine is for investment trading, existing services are frankly not good enough. Investors want to know instantly how much their wine is worth and how much they can buy / sell for. And they want constantly updated information.

“LiveTrade is unique as it gives investors, both private individuals and trade, actual prices on a comprehensive list of the world’s top wines that can be traded immediately without having to further contact a broker. It creates a single point of call, making trading, in a variety of currencies, more straightforward and less time consuming.”