A promotion to boost sales during the summer months is being organised by Edwards Harvey for Deep Blue – a growing chain of fish and chip shops spread across the south of England.

Customers at Deep Blue’s shops are being asked to vote for Britain’s greatest icon with the chance to win a Mini.

Icons up for the vote are fish and chips, Dr Who, James Bond, and the mini skirt, or customers can nominate their own. During the competition, Deep Blue is also giving away 20 meals of fish and chips and 50 portions of chips.

Edwards Harvey has been responsible for all marketing materials such as posters, entry forms, winners’ postcards, counter top entry form boxes, and website copy, plus PR activity with regional newspapers and radio stations.

Deep Blue founder James Low said: “We thought this would be tremendous fun for the summer months and it will be fascinating to see which icon comes out on top.”

www.deepbluerestaurants.com