Edwards Harvey was invited to participate in a PR and Marketing
Workshop organised by the Channel Chamber of Commerce in Folkestone. Account Director Jeff Sims was joined by freelance marketing
consultant Roz Glick and Folkestone Herald journalist Chris Williams as guest speakers at the forum.
Owners and directors of nearly 30 businesses based in Shepway and
Dover
attended the event to learn about maximising their marketing and public relations activities in the year ahead. Jeff’s
presentation included a beginner’s guide to PR, how to write an effective news release, generating positive coverage
in consumer and trade press, using PR to help overcome negative media coverage and providing Ten Top Tips to achieving great
public relations.
Manager Caroline Chambers said: “As one of the fastest-growing
chambers of commerce in the UK, we organise
regular events for members to help them make the most of their business opportunities. I find that managers of small to medium
size companies often think that PR is only for the big boys but Jeff’s presentation made them aware that you don’t
have to have mega marketing departments and huge budgets to achieve truly effective media coverage.”
