Kent brewer Shepherd Neame has launched a new on-trade beer aimed at ale-lovers across the UK.

Beer writers and the brewing trade press have been targeted by Edwards Harvey to raise awareness of the new ale.

Canterbury Jack is a light, contemporary beer with a distinct, modern identity, retaining all the quality ingredients and dedication you’d expect from Britain’s oldest brewer, while offering drinkers something new.

A 3.5% abv cask beer with a crisp, refreshing flavour, Canterbury Jack is hand-crafted by Shepherd Neame’s team of award-winning brewers, using the highest quality ingredients.

Canterbury Jack is brewed with pale and crystal malts and gently hopped with Cascade and East Kent Goldings, grown within a few miles of the brewery. The water used is taken from an artesian well in the chalk beneath the Shepherd Neame brewery in Faversham, Kent.

This pale chestnut beer tantalises the nostrils with the aroma of grapefruit before full-bodied, malty, citrus notes delight the palate, leading to a crisp, refreshing, gentle bitter finish.

Canterbury Jack boasts an eye-catching, embossed pump clip, with large, red lettering, and, like its sister ale Spitfire, has its own distinctive brand of humorous advertising. A range of Canterbury Jack advertisements show vintage pub scenes mixed with “rap” characters talking in modern street slang, featuring the end line “the hip hop”.

Canterbury Jack will be available on draught in Shepherd Neame pubs and selected pubs and bars nationwide.

www.shepherdneame.co.uk