Thanet Press, one of the nation’s
longest-established printers, is a successful business that felt its public image and its reputation among its peers did not
reflect the current position of the company.
Managing director David Hurley
asked Edwards Harvey to get the message across to the print industry at large – and above all, potential customers –
that Thanet Press was overcoming intense competitive pressures in the UK
print industry and not just surviving, but positively thriving.
After detailed discussion of
the company’s strengths and objectives, we initiated a media communications campaign with the trade press, B2B publications
and Kent newspapers, pushing the key message
that Thanet Press was facing the future with confidence following a heavy programme of investment and led by a new customer-focused,
senior management team.
We issued press releases detailing the signing of new contracts with prestigious
clients such as Procter & Gamble, Devon County Council and The Audit Commission; the company’s
sponsorship of the Data Publishers Association’s Annual Conference and Awards; and its achievement of Forest Stewardship
Council accreditation and a raft of ISO quality standards.
We also arranged for trade journalists
to visit the site and interview senior staff as well as raising the profile of the company by researching and writing “expert”
guidance articles on printing issues for placement in B2B and regional business publications.
The positive publicity generated by our
campaign has raised the company’s profile, leading to increased confidence among business partners and clients, including
a five-year contract to print train timetables for MerseyTravel.
